Campaign theme: 2024-2026

Our next 3-year campaign starts now! “A HAPPY MOUTH IS…” offers a simple yet powerful way to capture the multifaceted nature of oral health in a concise and relatable manner. The 2024 campaign focusses on the intricate link between oral health and general health because: “A HAPPY MOUTH IS… A HAPPY BODY.” We want to empower everyone, everywhere to value and take care of their mouths and understand that by doing so, they can also protect their overall well-being. Join our journey to healthier, happier lives.